In a move that could reshape the future of T20 cricket, Trinbago Knight Riders (TKR) — the most decorated franchise in Caribbean Premier League (CPL) history — have announced a landmark title partnership with Stake, the world’s leading online casino and sportsbook.
🔗 Watch the official reveal
🔗 Check out the teaser campaign
🌍 A Strategic Alliance Between Two Global Giants
This multi-year title sponsorship represents more than just brand synergy — it’s a bold statement about the evolution of global cricket and digital fan engagement.
- Stake has already made waves in the world of sports through partnerships with UFC, Everton FC, and the Stake F1 Team.
- TKR, boasting four CPL titles (2015, 2017, 2018, 2020), remains a benchmark for excellence and Caribbean flair in T20 cricket.
“This is a milestone moment. With Stake on board, we’re bringing together innovation, technology, and fan-first experiences on a whole new level,” said Binda Dey, Group CMO of Knight Riders Sports.
🔥 Bringing Star Power and Innovation Together
The announcement was preceded by a high-impact teaser campaign featuring global Stake ambassadors and TKR legends Andre Russell, Sunil Narine, and Dwayne Bravo, sparking cross-sport excitement and viral social media engagement.
“This partnership is about connecting with cricket fans in dynamic, tech-forward ways. We’re here to raise the bar,” noted Akhil Sarin, Chief Marketing Officer at Stake.
🏏 About Trinbago Knight Riders
- 4x Men’s CPL Champions
- 2022 WCPL Women’s Champions
- Part of the Knight Riders global family: KKR (IPL), LAKR (MLC), ADKR (ILT20)
- Home to elite athletes and rising stars nurtured through the Knight Riders Academy
More: 🌐 www.tkriders.com
🎰 About Stake
Founded in 2017, Stake is a leader in the online gaming and crypto-betting space. With a growing presence in sports and entertainment — and endorsements from stars like Drake — Stake is known for pushing the boundaries of digital fan experiences while promoting responsible gaming.
More: 🌐 www.stake.com
📲 Follow the Journey
- Instagram: @TKRiders
- X (Twitter): @TKRiders
- YouTube: KR Cricket Official
- LinkedIn: Knight Riders Sports
Press Enquiries: 📧 press@stake.com | Himanish@kkr.in
🗣️ What Do You Think?
This partnership between TKR and Stake represents a bold step into the future of sports marketing, technology, and fan engagement.
We’d love to hear from you:
💬 What are your thoughts on this partnership?
⚡ Do you think it will elevate the experience for CPL fans?
🎯 Can global sponsors like Stake transform the Caribbean cricket scene?
👇 Drop your comments below and be part of the conversation!
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