A platform which helps develop and launch lucrative cricketing careers on the
international circuit.
Trinbago Knight Riders (TKR), celebrated champions of the Republic Bank
Caribbean Premier League (CPL) T20, are the main sponsors for the upcoming T20
Festival this year.
The CPL and the Knight Riders Group of India have been praised for continuing to
provide talented cricketers in the West Indies a platform to develop and launch
lucrative careers on the international circuit.
The owners of Trinbago Knight Riders, the most successful franchise in CPL history
with several world-rated T20 stars, were commended for their timely intervention.
CPL’s chief executive officer Pete Russell was also highly acknowledged for
embracing the Caribbean cricket product as a major stakeholder, which has been
welcomed by Cricket West Indies.
The occasion for the reveal was described as “historic” and “momentous” when
Trinidad and Tobago Cricket Board president Azim Bassarath announced to the
media the exciting partnership with the CPL/Trinbago Knight Riders for this year’s
Trinidad T20 Festival.
Commenting on sponsoring the Trinidad T20 Festival this year, Venky
Mysore, CEO and MD of Knight Riders Group, said,
“By embracing the rich cricketing talent of the Caribbean, the Trinidad T20
Festival, powered by the collaborative spirit of the Knight Riders Group and the
Caribbean Premiere League, stands as a beacon of opportunity for emerging
cricketers. Trinbago Knight Riders are committed to nurturing the next generation
of stars, providing them with a platform to shine brightly in the world of cricket.
Our partnership is a testament to our shared vision of fostering a winning culture
and sustaining the legacy of Caribbean cricket. Together, we pave the way for
aspiring talents to follow in the footsteps of legends and carve their own path to
greatness.”
Bassarath, who is also Vice-President of Cricket West Indies, said, “The
valuable sponsorship of the premier T20 club tournament will ensure the
emergence of a new generation of cricket stars. It is a significant input both the
TKR and the CPL will be making to develop and sustain the Caribbean cricket
product in the medium and long term. The TTCB is optimistic on the model created
by the CPL and TKR for a hugely successful cricket franchise around the world
which will translate into the biggest and most entertaining T20 Festival.”
The event was held at the National Cricket Centre in Balmain and present were the
CPL’s CEO, Pete Russell and Natalie Black-O’Connor, Head of Branding and
Hospitality.
Russell, the CPL Chief Executive Officer was equally confident that the
partnership will provide great benefit to the up-and-coming cricketers eager to make
a name for themselves.
He said, “Opportunities will be provided for the youngsters to emulate Dwayne
Bravo, Kieron Pollard, Sunil Narine, Nicholas Pooran, Lendl Simmons, Akeal
Hosein and others who have blazed a trail on the international cricket landscape.
While the TTCB has pioneered the development programmes to produce world class
cricketers, it depends on the goodwill and corporate responsibility exemplified by
the CPL and the Knight Riders Group. Performances in the TKR/CPL Trinidad T20
Festival will answer the crucial question of where the next generation of talent will
come from.
Russell also gave the assurance that the CPL, owners of the “Greatest Party in Sport”
watched by millions and second only to the Indian Premier League will continue to
work in the Caribbean territories to engender a winning culture.
Bassarath also commended the input of Russell who he said since appointed as the
CPL Chief Executive has forged an excellent relationship with the CWI, for the
betterment of Caribbean cricket.
ABOUT KNIGHT RIDERS:
The Knight Riders brand is a global brand in International Cricket, with four
professional franchises under its wings – Kolkata Knight Riders (KKR) in the Indian
Premier League, Trinbago Knight Riders (TKR) in the Caribbean Premier League,
Abu Dhabi Knight Riders (ADKR) in the UAE International League T20, Los Angeles
Knight Riders (LAKR) with long-term investments in Major League Cricket in the
USA and seven championships across IPL & CPL to show.
KKR has made three appearances in the IPL final, winning the championship twice.
They finished runners-up in the 2021 season, staging one of the most remarkable
comebacks in the tournament’s history. TKR’s Men’s Team has won the CPL
championship four times in 9 years since Knight Riders took over the franchise. They
are the most successful team in the Caribbean and hold the unique feat of having an
unbeaten season in 2020. TKR Women, Knight Riders’ was the first ever Women’s
Team to win the championship in the inaugural WCPL in 2022. The Knight Riders
Academy has been actively scouting talented cricketers from across India and
worldwide for many years. The sole objective of the Academy is to identify and help
cricketers make an overall round-the-year improvement in their cricketing skills and
fitness.
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